2023 Trail Visitor Survey: Giants Ridge

Some Key Findings

Demographics

• Men 74%
• Women 26%
• Average age ≈ 35
• Income over $100k 58%
• Gen Z 31%
• Millennials 33%
• Gen X 27%
• Baby Boomers 9%

Trail Experience

• Mountain Biking 90%
• Hiking 8%

Preferred trail difficulty rating

• Beginner 12%
• Intermediate 20%
• Intermediate Plus 40%
• Black Diamond 24%
• Double Black Diamond 4%