Fundraising Tips for Friends Groups

Four people in blue "VOLUNTEER" t-shirts smile and place their hands together in the center, forming a united group gesture. They each wear name badges and are outdoors with a clear sky in the background, exemplifying teamwork essential for successful fundraising.
While creating a fundraising plan, consider the following strategies to help make the process go smoothly and ensure your group is bringing in the support!

Step 1: Create a budget

An important step in creating a fundraising plan is identifying what your group’s financial needs are. Consider the following types of costs.

Ongoing Expenses
  • Website domain name
  • Newsletter printing & mailing
  • Meeting refreshments
  • Bird seed
Special Events
  • Marketing materials
  • Permits
  • Supplies for activities
  • T-shirts
  • Food and beverages
Special Projects
  • New benches along a trail
  • Play equipment for a park
  • Land acquisition
  • Historic building restoration
  • New trees for planting

Utilizing these anticipated expenses, create an annual budget, broken down by month, to get a picture of typical monthly expenses and times of the year where you may incur more expenses. Big projects or events may warrant their own, separate budgets.

Step 2: DELEGATE RESPONSIBILITY

Have different board members, volunteers, or committees take charge of a specific portion of fundraising. For example:

  • Planning an event
  • Filling out a grant application
  • Creating a draft budget
  • Brainstorming new fundraising ideas

Step 3: Make it Relatable

Create a funding spectrum that highlights what each dollar amount enables your group to do. For example:

  • $10 plants one new tree along the trail
  • $50 covers postage for one newsletter mailing
  • $250 brings a class of students on a field trip to the park

Step 4: Establish CONTRIBUTION SIZES

Break down your donations into size categories—small, medium, and large. It is important to focus energy on obtaining contributions from each size category, which will help your group maintain a resilient funding base.

Step 5: Communicate Tax Deductibility

Donations to your group are only tax deductible if your organization has 501(c)(3) status with the Internal Revenue Service and is a Minnesota nonprofit corporation. Some groups attain both of these designations, which require a bit of time, effort, and commitment.

Alternatively, the Parks & Trails Council of Minnesota offers a Fiscal Sponsorship program that enables a Friends Group to become a Fiscal Client under the nonprofit umbrella of Parks & Trails Council. This means, P&TC assumes responsibilities of funds dedicated to your Friends Group, and your group can accept tax deductible donations.

Step 6: Repeat Success

If events you’ve hosted or strategies you’ve implemented have proven successful, use them again! For example:

  • Host an annual 5k run
  • Do a spring and fall membership drive
  • Give SWAG to new members

Make procedures and systemize the process so that it gets easier to facilitate each time.

Step 7: Recognize Donors

Establish how you will thank your donors. For example:

  • Mention them in the newsletter
  • List them on the website
  • Have a special donor appreciation event
  • Acknowledge them at the annual meeting